A message from George Lakoff
Rockridge serves several major purposes:
Scientific purposes: To discover how unconscious thought, including the framing of issues, works in social and political discourse; and to publish the results openly and widely.
Democratization of knowledge: To make whatever is discovered freely available to the public in a form that is understandable and useful.
Social purposes: To use this knowledge to improve the lives of Americans by showing how to better understand and communicate progressive American values over the full range of present and future issues.
Organizational purposes: To help spread the use of this knowledge by working with issue-oriented groups.
Political purposes: To make the results of our research freely available to the voting public and all candidates for public office, regardless of party affiliation.
Filed under: The Rockridge Institute, humanism